Official Label.m How-To Get The Look Videos

Official Label.m How-To Get The Look Videos

Eurythmic

Crop / Bold / Graphic

A short cut crop, maintaining a graphic outline and shorter textured fringe. Smoothing Cream is distributed throughout to retain moisture and a smooth finish. Before drying, Sea Salt Spray is sprayed for a dry dishevelled texture. The Mini Texture Straightener allows to get close to the root creating smoothness from the mid-lengths. Resurrection Style Dust is then applied combined with a small amount of Souffle, the blend of products moisturises as well as providing additional texture.

Created by: Mattia Esposito, International Artistic Director

The New Wave look goes through a journey of three exciting and looks, starting with a bouncy look with waves, created using the Pro Curling Tong and finishing with an editorial hair-up incorporating braiding and techniques seen backstage at London Fashion Week.

Watch the footage from the 16/17 Catwalk Culture campaign shoot to find out more on how to achieve the looks from the New Wave!

This short bob look perfectly showcases what can be achieved with the versatile label.m products. By combining various products, we can dramatically change the look and texture of one models’ hair, taking the style through a transient journey encompassing three separate looks. Sharp Velvet started as a sleek, clean bob, followed by an edgier, grungier texture and then finally an editorial wet-look style.

Watch the footage from the 16/17 Catwalk Culture campaign shoot to find out how to create all three of the innovative Sharp Velvet looks!

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