Official Label.m How-To Get The Look Videos

Official Label.m How-To Get The Look Videos


Crop / Bold / Graphic

A short cut crop, maintaining a graphic outline and shorter textured fringe. Smoothing Cream is distributed throughout to retain moisture and a smooth finish. Before drying, Sea Salt Spray is sprayed for a dry dishevelled texture. The Mini Texture Straightener allows to get close to the root creating smoothness from the mid-lengths. Resurrection Style Dust is then applied combined with a small amount of Souffle, the blend of products moisturises as well as providing additional texture.

Created by: Mattia Esposito, International Artistic Director

The New Wave look goes through a journey of three exciting and looks, starting with a bouncy look with waves, created using the Pro Curling Tong and finishing with an editorial hair-up incorporating braiding and techniques seen backstage at London Fashion Week.

Watch the footage from the 16/17 Catwalk Culture campaign shoot to find out more on how to achieve the looks from the New Wave!